Online Business Manager, Project Manager or Virtual Assistant?

Your business is booming! But you need help. Do you need an Online Business Manager, Project Manager or Virtual Assistant?

If you have an online business, you are probably familiar with the terms Online Business Manager, Project Manager and Virtual Assistant. But what is the real difference between these 3 types of online assistance?

Now, first off, VAs, PMs and OBMs often vary depending on the business. I’m talking about this from MY experience and how I work with clients.

Virtual Assistant (VA)

The VA is the ‘doer’. It is the VA’s job to complete specific tasks that are assigned to them. The VA is responsible for their own work and aren’t involved in planning or overseeing other people.

Project Manager (PM)

The PM is the ‘implementer’. It is the PM’s job to take the information they are given and create a plan of attack, coming up with all the pieces that are needed to reach the goal. They are the ‘What, When, How’ people.

Now, traditional wisdom says that the PM only MANAGES: YOU, the TEAM, solving problems BEFORE they happen, saving you time, money and ENERGY. That said, I have found while I’ve been in this business (going on 17 years) that the PM can and should do some of the tasks, or at the very least, should be able to jump in at any time and perform the tasks.

Online Business Manager (OBM)

The OBM is the ‘manager’. It is the OBM’s job to oversee the entire business and keep all the ‘balls in the air’, so to speak. The OBM manages the VAs and the PMs and makes sure the business is operating on a day to day basis.

The OBM is the ‘buck stops here’ person, responsible for all tasks and projects, making certain that the everything is done in a timely fashion. The OBM, depending on their skill level, will do a lot of the work themselves.

What About Strategy

Although there really isn’t an official ‘name’ for Online Strategy and Implementation, that is exactly what I do. I have been working with entrepreneurs for over 16 years and over that time, I have learned what works, what doesn’t and how to really dig deep and​ come up with both a strategy and a plan for implementation.

I am more than an OBM or a PM or a VA – I am really an online business strategist. I work with you to get a solid plan in place and create systems to implement it. I have all of the technical skills a business would need for implementation, plus a team behind me to take care of anything else. That is really all that you need.

Learn more about OBM, VA, PM AND get a F R E E gift, too! We won’t spam you.

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5 things to know before hiring a virtual assistant team

A Virtual Assistant Team – You’re finally ready to admit it – you CAN’T do it all!  It may be that you simply do not have time. Maybe you don’t have the necessary skills to handle all the details.

It’s ok! There are people who can handle that for you!

Hire a Virtual Assistant Team

For many small to medium size businesses, hiring in-house people just isn’t an option. And often it isn’t necessary to have someone available every day. That’s why a VA (Virtual Assistant) Team is such a great thing!

Here’s why: We have the skills and knowledge to take care of everything for you! Even the planning!! Yes, some of us (like me) have been in business for so long, we have evolved into amazing planners and strategists. Need to run something by me, please do!

Ok, now you know you need a team …

What should you look for so that you get the best possible virtual assistant team?

  1. Review their website. I mean REALLY look it over. Are there misspellings? Bad grammar? Are there broken links? These are all RED FLAGS. It may be true that ‘the cobbler’s kids have no shoes’ but… if your VA Team can’t keep up with their website and/or invest the time into it to make it fabulous, walk away now.
  2. Read the sales copy. Pay attention to the message. Is it clear? Or does it feel unorganized? Does the content have a ton of buzz words? Also, check for consistency. You would be surprised. *if you’re interested, here are some interesting buzz words>>
  3. Verify their claims. This is really important. If a VA team claims to have been around for ’14 years’ and doing ‘$XXXY.00 per month in sales’, ask them to prove it.
  4. Ask for References. AND talk to them. You will find out a lot simply by what a reference does NOT say.
  5. Ask to talk to the Project Manager. This is important, because typically, you will not be working with the person you initially spoke with on the phone. In our case, I am the PM and I do my share of the work, as well. The point is, it is important that the person who is in charge of your project KNOWS and UNDERSTANDS the technology, because how can someone who doesn’t understand the process … manage the process?

10 Ways to get Blog Traffic

Blog traffic brings people to your site and blogs are popular ways to create an online presence for personal and business reasons. You can build a blog for free and begin posting content right away. But, what good is that content if no one is reading it. Here are ten ideas to bring in the traffic your blog needs to survive.

Blog trafficOf all the successful blogs on the Internet, hundreds more have failed. Running a blog is like running a business website – and are often ran together with the huge popularity of WordPress. Unless you are willing to put the time in and treat it seriously, you won’t be blogging long.

That is not to say that the failed bloggers weren’t serious about blogging. Mostly, new bloggers aren’t prepared for the work that goes into creating a successful blog. Just building the blog doesn’t mean that you get blog traffic. You pursue the audience and give them a reason to see what you have to say.

Here are the top 10 ways to get blog traffic:

  1. Fresh Content – no one wants to visit a blog day after day and see the same posts. Update your blog content at least twice a week. This will be easier if you write several posts ahead of time and upload them at the appropriate times.
  2. Article Marketing – the niche you’ve chosen for your blog is one that interests you. If it is interesting you will spend more time doing it. Create content not only for your blog but also to be submitted to article directories. Use the resource box to advertise your blog so people can find you.
  3. Social Networking – these sites are everywhere. Join Facebook, MySpace, Squidoo, Twitter or a dozen others and make connections. You can join groups of likeminded people who are also bloggers or entrepreneurs.
  4. Viral Marketing – this is where you spread the word about your blog. Talk to friends, family and even strangers. Give out business cards that have your blog address on them.
  5. Use RSS Feeds – RSS stands for “Really Simple Syndication.” Readers can subscribe to your feed and get email updates when new content is posted. It is an easy way for them to keep up with your blog without spending all day online.
  6. Submit Blog to Search Engines – doing this allows your blog to be ranked. Google and Yahoo! are two of the most popular search engines you want to crawl your blog pages. It doesn’t guarantee top ranking, though. You’ll have to do a little more work for that.
  7. Joining Forums – as a blogger you are a budding entrepreneur. Right now you are marketing yourself to find traffic and then profit. Become a member of business forums, work at home forums and others to meet new people and share ideas. You can add a link to your blog in the signature line so others can find you.
  8. Visit other blogs – show your appreciation to those who visit you by also posting comments on their blogs. It is a kindness that shows others you are not just out to advertise your blog alone. Add links to your blog in your comments.
  9. SEO Marketing – whatever you write, use relevant keywords. Keyword density between three and ten percent is good for getting higher page rankings in search engines. Base your keywords on a research you do to find the most popular words used in search engines for your niche.
  10. Social Bookmarking – submitting posts to social bookmarking sites allows others who are members of those sites to track you back to your blog.

Using any of these ideas will start the traffic moving in your direction. It takes time but you will build the readership you want.

Keep in mind that some of these above methods aren’t as popular as they once were, but they still work. Just remember – the key is to use everything in moderation and keep your presence REAL. Don’t spam boards or social media…

Be yourself and people (blog traffic!) will come.

Twitter Tip – Add twitter feed on website WITHOUT a plugin

I just stumbled across a very cool way to add twitter feed on your website  (WordPress, PHP, HTML, whatever) using a neat little widget builder that is in your Twitter account. Check out the details here>>


I tried it out and it works very nicely, IMO. And it has the added benefit of bypassing the need to deal with the Twitter API via WordPress Plugins, which works, most of the time, until it doesn’t.

I’m hopeful that since this widget builder exists WITHIN Twitter that Twitter will keep it up to date and any changes made to the API will be seamlessly rolled out with no need for me to stress! (Don’t know what I’m talking about? Twitter discontinued it’s API v1 June 11. Read more>> )

So, my business friends, give this a try – the Twitter article is here>>

Or to quickly give you the rundown:

  1. Login to your Twitter account
  2. Click on SETTINGS up in the top right
  3. Go to WIDGETS and follow the quick set up instructions. Trust me, it is super easy. And you’ve completed this quick tutorial on how to add a twitter feed on a website